About Life-Cycle Ltd.

Life-Cycle Ltd is a wholesale distributor of premium sports brands to cycling, sports and nutrition retailers in Ireland. We started the company in 2005 after a lifelong love of cycling, sports and sports nutrition.

We first opened in Donabate, Co. Dublin and after 5 years, expanded to larger premises in Ballyboughal, Co. Dublin. In 2015, we moved to our current location in the City North Business Campus in order to expand our business further.

In this 10 year period of working with cycling shops, sports stores, mechanics and nutritionists – we have built up a collection of many brands that we supply and distribute all around Ireland.

We ship on a two day basis from the time of ordering, however current service levels are allowing us to achieve next day delivery on almost all orders anywhere in the country, when orders are placed before 1pm.

Our Team

We have a team of 8 people working with all stores nationwide. We all come from a varied background before working in Life-Cycle but the important thing is that we have a great interest in cycling. We take part in cycling events and race throughout the year, and enjoy watching it too.

Our Goals

We have three goals that we always remember when doing what we do:

Provide great cycling and sports products that the Irish market deserves

Help stores around Ireland achieve their goals

Make sure everyone we work with enjoys their job

Our Brand Policy

We are committed to the partnerships we have with our brands by providing the full range of every brands product line. So if you are looking for a product that you cannot find elsewhere, we can help to get it for you.

Buying From Us

As a wholesale distributor, we do not sell directly to consumers. However we do work to provide the best deals possible for the brands we sell.

We have a system through our promotions page where we create offers that you can avail of. All you have to do is find an offer that you are interested in, contact us and tell us which of the stores nearest you that you would like it delivered to, and you can collect and pay in that store when it arrives.

If you own or manage a store and would like to set up an account, then you can do that through our account application page. From here we can go through the finer details of working together to supply the brands you are interested in.


We support as many athletes and events as possible throughout the year. We do this because we see the hard work that so many people are putting in for the sports they love.

We have supported the following events with our brand partnerships and continue to do so with many of these plus more:

Irish Cycling Show

Wicklow 200

Tour de Conamara

3D Tri Sprint Triathlon

Dublin City Marathon

John Buckley Run

Rock n Roll Series Half Marathon

Plus Many More…

If you have an event that you would like us to support, or if you are an athlete looking for support, please contact us to see where we can help. We also support many cycling, GAA, Soccer and Rugby teams, so we are looking to talk with coaches and managers to help out here too.