Life-Cycle Ltd launched in September 2005. Its goals include supplying quality branded product to the Cycle, Outdoor, Sports, Health food and Gymnasium markets. In addition our strategies are based on an excellent and friendly customer service with excellent order fulfilment and back up service.

Life-Cycle wants to be your cycling and fitness source. When it comes to the widest selection of name brand products and selection..nobody does it better! We carry thousands of items from high performance, big name frames to hard-to-find, but equally important small parts. Each of our customers are extremly important, and to that end we produce every six months a comprehensive product listing and price list which enables them to deal more professionaly and quickly with their customers.

At Life-Cycle, your sales person will not just process your order. You will get a knowledgeable person and fellow cyclist who can give solid advice to help you find exactly what you are looking for. Questions about compatibilities and nuances of the products we sell are no problem. Our sales staff will sweat the details to make sure you get a complete order the first time. This type of quality and detailed service helps separate us from our competitors.

We believe that customer service is the most important part of the sale. If you are not happy, we are not happy. We believe that good customer service does not end after the sale, it begins there! Like our sales staff, our customer service dept rides and knows our products, this helps guarantee expert service to our customers.

Our product range includes Shimano, Bell Helmets, Giro Helmets, PoweBar sports nutrition, Cardiosport Heart rate monitors, Continental Tyres, Blackburn cycle accessories and Sigma bicycle computers and many more.

Life-Cycle Ltd. trade only with recognised dealers. We do not, like some of our competitors, supply directly to the customer. We trade in over 5000 products and our warehouse (just outside Swords, Dublin) is fully computerised. In addition we provide monthly special offers and incentives which enable our dealers grow with us.

The thing that separates Life-Cycle from the rest of the pack are the people that work here and the job they do. The buyers are committed to bringing you the latest products and best selection and keeping those products in stock. Our knowledgeable sales staff is here to guide you through any decision making and product questions. Our Customer Service department will back up any of the products you buy.